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64possible combos
THE LIP SYSTEM · POINT OF VIEW BEAUTY

Your lips,
amplified.

Two products. One perfect lip. Contour It defines with precision. Amp It floods your lips with high-impact color and hydrating glow. Sold exclusively as a duo — because great lips start with the full system.

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30-DAY RETURNS
CRUELTY-FREE
DERMATOLOGIST TESTED
THE COMPLETE LIP SYSTEM

One system.
Infinite looks.

Contour It grips your edges with Color Clutch Technology so your liner never shifts. Amp It floods them with Elastin Glow Tech for hydrating, luminous color. Together — and only together — they're the last lip routine you'll ever need.

  • Color Clutch Technology — grips pigment, no shifting or smudging
  • Elastin Glow Tech — plumping hydration in one effortless swipe
  • Mango Butter — nourishes the delicate lip surface all day
  • Hyaluronic Filling Spheres — visibly softens lip lines
  • 8 liner shades × 8 lip colors = 64 possible combos
CONTOUR IT — LINER SHADE
Select a shade
AMP IT — LIP COLOR SHADE
Select a shade
THE DUO · CONTOUR IT + AMP IT
$91.99 $103.98 SAVE 12%
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amp(k)its
PRE-PAIRED PERFECTION

amp(k)its

Can't choose? We chose for you. Each kit comes with a pre-paired Amp It ampoule and Contour It lip liner. Six bold combos. Zero guesswork.

Vanilla Latte + Dash of Cinnamon
Strawberry Shortcake + Angel Cake
Toasted Marshmallow + Charred Cider
Rich Cocoa + 90% Dark
Cannoli + Crème
Boston Cream + Ganache
SHOP amp(k)its — $91.99
OUR FAVE

Lip combos

Mix and match for your perfect look. Shape, define, overline — then amp it up.

Dark & Dramatic
DARK & DRAMATIC
90% Dark + Rich Cocoa
CONTOUR IT + AMP IT
+
Warm Nude
WARM NUDE
Crème + Cannoli
CONTOUR IT + AMP IT
+
Soft & Dreamy
SOFT & DREAMY
Angel Cake + Strawberry Shortcake
CONTOUR IT + AMP IT
+
Caramel Dreams
CARAMEL DREAMS
Toasted Sugar + Caramel Crème
CONTOUR IT + AMP IT
+
Smoky Mocha
SMOKY MOCHA
Charred Cider + Toasted Marshmallow
CONTOUR IT + AMP IT
+
Rich & Bold
RICH & BOLD
Ganache + Boston Cream
CONTOUR IT + AMP IT
+
Elastin Glow Technology
Plumps lip texture and seals in hydration for a juicy, luminous finish that lasts all day.
Hyaluronic Filling Spheres
Visibly softens the look of lip lines and supports the delicate lip surface from within.
Mango Butter
Nourishes and protects with every application, leaving lips soft, supple, and cared for.
Point of View Beauty

Show off your
point of view.

Shape with Contour It — define, overline, fill or blur. Finish with Amp It for shine, hydration, and bold color.

SHOP THE DUO
WHAT THEY SAY

Real results, real people

★★★★★

"The liner actually stays put all day. I lined at 8am, had coffee, lunch — still perfect at 6pm. Nothing has ever done that for me."

JESSICA M. · VERIFIED BUYER
Charred Cider + Rich Cocoa
★★★★★

"Amp It in Cannoli paired with Crème liner is everything. Most flattering nude I've ever worn and my lips feel moisturized, not sticky."

TAYLOR R. · VERIFIED BUYER
Crème + Cannoli
★★★★★

"Boston Cream + Ganache is my go-to combo now. Looks incredibly expensive, feels even better. Worth every single penny."

DIANA L. · VERIFIED BUYER
Ganache + Boston Cream

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